Reading distance, fallback stacks and the two-line paragraph rule. A designer and an SEO argued; data refereed. This is the settlement, recorded so we stop relitigating it. The argumentIt started the way these arguments always start. A redesign brief; a beautiful brand serif at 14 pixels; and me, the designer, defending it, while our technical SEO lead pointed at a form-completion chart and said the font was costing the client leads. Neither of us was wrong. Both of us were v