Selected work
Engagements told end to end.
Every case below follows the same honest arc: the challenge as we found it, the strategy we committed to, the execution on the ground, and the result as measured. Including the parts that were harder than planned.
Meridian Capital
+212% organic traffic
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Wealth management
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SEO website rebuild
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5 months
The challenge
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why this project was created and what makes it significant.
Our approach
We rebuilt the site around a keyword-to-page architecture: one page per intent, mapped to real search demand, then rewrote service copy to speak to high-net-worth decision behavior rather than product features.
Execution
Full migration with 1:1 redirect mapping, FAQPage and Article schema, and a quarterly insight series written with the firm's analysts. Zero downtime, zero lost rankings through the switchover.
Results
Organic traffic up 212% in two quarters, organic inquiries up 3.1x, and page-one positions for 18 commercial terms the firm previously never appeared for.
The hard part: financial services copy must satisfy compliance review and Google's quality standards at once. We built a two-track draft process so legal review ran in parallel with SEO editing instead of after it.
Ferrolite Manufacturing
+118% RFQ volume
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Industrial manufacturing
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Technical SEO & VI refresh ·
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6 months
The challenge
Forty years of engineering credibility with almost no digital footprint. Spec sheets lived in PDFs, product categories used internal part codes, and procurement engineers could not find them via search.
Our approach
Meet the engineer's search, not the brochure's language. Product pages rebuilt around application and standard (material, tolerance, certification), spec data moved into indexable HTML, and a restrained VI refresh to signal a modern supplier.
Execution
Spec-to-schema conversion for 900 products, comparison pages by industry standard, a CAD download center that doubles as a lead capture, and refreshed identity applied across digital and trade-show materials.
Results
RFQ volume up 118%, average deal size up 22% as spec-matched buyers arrived pre-qualified, and page-one visibility for 31 specification keywords.
The hard part:unglamorous industrial keywords have modest volume but enormous value. We defended the strategy against volume-chasing vanity terms and let RFQ value, not traffic, be the scorecard.
Tonghui Trading Group
+186% buyer inquiries
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International trade
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Multi-market SEO website
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7 months
The challenge
A trading company running on trade fairs and word of mouth. Their site was a single-language brochure, invisible to the procurement searches happening daily across twelve markets.
Our approach
A multi-language platform structured around product categories and certifications: hub pages per market and language, spoke pages per product line and compliance standard. Every edition built on real local search demand, not translation.
Execution
Built the platform with per-market hreflang, localized product schema, and an RFQ flow routed by region. Domestic and export audiences got separate journeys, since a domestic distributor and an international buyer never ask the same questions.
Results
Buyer inquiries up 186% across twelve markets within three quarters, distribution leads up 64%, and trade-fair conversations now start from buyers who arrived pre-qualified through the site.
The hard part: trade content lives or dies on certifications and specifications, which differ by destination market. We built a certification matrix into the CMS so each language edition shows only the standards that market actually requires.
Halden Supply
+68% inbound leads
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Industrial equipment
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Brand identity & VI system
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9 weeks
The challenge
Three acquired companies, three visual languages, and a sales deck that looked different every time a different rep opened it. Buyers could not tell what the merged company actually stood for.
Our approach
We interviewed distributors, installers and procurement leads to find what the brand already meant at its best, then built one identity around that: a confident industrial mark, a strict type system, and product photography rules anyone can follow.
Execution
Logo and full VI system, a 60-page guideline, templates for decks, quotes and site signage, and a supervised rollout across packaging, vehicles and digital in nine weeks.
Results
Inbound leads up 38% within two quarters, sales collateral production time cut by two thirds, and a brand audit score that went from fragmented to consistent across every touchpoint.
The hard part: abstract products resist concrete language. We ran message tests on real homepage traffic for three weeks before committing the identity system to the winning narrative.
Aureus Labs
+164% demo requests
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B2B SaaS
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Brand strategy, identity & website
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4 months
The challenge
A genuinely innovative data platform described in language only engineers could love. Homepage bounce above 70%, and a sales team forced to re-explain the product after every demo request.
Our approach
We repositioned from "what it does" to "what it replaces": the spreadsheet chaos their buyers live in daily. New narrative, sharper identity with a data-motion visual motif, and a site structured by buyer problem, not by feature list.
Execution
Positioning workshop, full identity, marketing site with problem-led pages, interactive product tour, and measurement wired before launch so every claim had a baseline to beat.
Results
Demo requests up 164%, bounce down to 41%, and sales reported leads arriving pre-qualified because the site now filters by use case before the first call.
The hard part: merging three legacy product naming systems without confusing existing buyers. We kept legacy names as secondary references for 12 months while the new taxonomy took over, protecting search traffic and repeat orders alike.
Northbeam Logistics
+91% quote conversions
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Logistics
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Performance site & CRO
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3 months
The challenge
Freight quotes were requested by phone from warehouse floors, where their old site took eleven seconds to load. Mobile users abandoned before the form even rendered.
Our approach
Performance first, persuasion second. A rebuild with a sub-two-second budget on mid-range phones, a quote flow reduced from nine fields to four, and copy rewritten for people standing in a loading bay, not sitting in an office.
Execution
Static-first architecture, aggressive image and font optimization, form analytics to find the exact drop-off field, then A/B tests on the quote flow over six weeks.
Results
LCP down from 11s to 1.8s on 4G, quote form completion up 91%, and phone-quote volume down 40% as the digital flow finally earned trust.
The hard part: the real user is on a warehouse floor with two bars of signal. We tested on throttled connections throughout, not just in the office, and it changed several design decisions.
Vale & Cortez
Page 1 for 12 practice terms
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Law firm ·
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Local SEO & website
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6 months
The challenge
A strong regional firm outranked by national directories on its own practice areas. Every search for their specialties surfaced aggregators first, and their Google Business Profile was effectively dormant.
Our approach
Authority through specificity. Deep practice-area pages answering the questions clients actually ask, an attorney-authored insight series for experience signals, and a local visibility program built on reviews and consistent citations.
Execution
Rebuilt site with LegalService schema and attorney bios, structured FAQ content from intake-call transcripts, and a review-generation flow that fit within bar advertising rules.
Results
Page-one rankings for 12 practice terms within six months, consultation bookings up 84%, and directory results pushed below their own domain for branded searches.
The hard part: legal advertising rules constrain both copy and claims. Every content template was reviewed against bar guidelines before launch, which is also why the authority signals Google rewards were built the honest way.
Huike Precision Manufacturing
+124% buyer inquiries
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Industrial manufacturing
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OEM components
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Brand refresh & SEO website
The challenge
A component manufacturer with two decades of OEM credibility, known only to the trade fairs it exhibited at. Its English materials were machine-translated, its brand looked like a template, and buyers defaulting to bigger names never found it online.
Our approach
Reposition from anonymous supplier to specialist partner. A restrained industrial identity, an English site structured around applications and tolerances rather than machine lists, and specification pages targeting the exact standards procurement engineers search for.
Execution
New wordmark and VI system, bilingual site with an English-first information architecture, spec-to-schema conversion for the core catalog, and a sampling-request flow that captures qualified engineering inquiries instead of generic emails.
Results
Inquiries up 124% in two quarters, sampling requests doubling with a 31% quote-to-order rate, and the sales team now opens trade-fair conversations with a site they are proud to hand over.
The hard part: OEM suppliers cannot always name the clients they produce for. We built the authority case with process photography, tolerance data and certification evidence instead, giving buyers proof without breaking NDAs.
Kite & Loom
+143% organic revenue
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DTC ecommerce
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SEO architecture & CRO
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8 months
The challenge
4,000 SKUs, faceted navigation generating 300,000 near-duplicate URLs, and Google indexing junk pages while the buying guides that actually sold product sat unseen.
Our approach
Crawl budget discipline plus content that deserves rank. Facet parameters controlled at the index level, a buying-guide hub mapped to seasonal demand, and category pages rebuilt around the language shoppers type, not internal SKU logic.
Execution
Log-file analysis to see how crawl budget was actually spent, robots and canonical strategy rebuilt, Product and Review schema deployed, and a 12-guide editorial calendar executed across two quarters.
Results
Organic revenue up 143% year over year, indexed junk URLs down 96%, and buying guides now drive a third of assisted revenue across the catalog.
The hard part: every fix to faceted navigation risks cutting off a page that was quietly earning. We changed one facet group at a time with ranking checkpoints between each, which is slower and safer.
Aureus Labs
+164% demo requests
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B2B SaaS
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Brand strategy, identity & website
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4 months
The challenge
A genuinely innovative data platform described in language only engineers could love. Homepage bounce above 70%, and a sales team forced to re-explain the product after every demo request.
Our approach
We repositioned from "what it does" to "what it replaces": the spreadsheet chaos their buyers live in daily. New narrative, sharper identity with a data-motion visual motif, and a site structured by buyer problem, not by feature list.
Execution
Positioning workshop, full identity, marketing site with problem-led pages, interactive product tour, and measurement wired before launch so every claim had a baseline to beat.
Results
Demo requests up 164%, bounce down to 41%, and sales reported leads arriving pre-qualified because the site now filters by use case before the first call.
The hard part: merging three legacy product naming systems without confusing existing buyers. We kept legacy names as secondary references for 12 months while the new taxonomy took over, protecting search traffic and repeat orders alike.
OUR MISSION
You can use this section to share the company's history or highlight a particular feature that sets it apart from competitors. Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.