Why Synapse
Most agencies sell hours. We sell outcomes, and prove them.
Four commitments separate us from the pack. They are not slogans; they are how every engagement is scoped, priced and reported.
Search-native by construction
SEO is decided in the architecture phase, not bolted on after launch. Keyword demand shapes the sitemap; technical requirements shape the build. Nothing needs retrofitting because nothing was left out.
One senior team, zero handoffs
Strategy, design, engineering and SEO sit in the same room, often the same person. The people who scoped your project are the people who ship it.
Three-angle positioning
We enter every project from three sides at once: your business, how customers search and decide, and where you sit in your value chain.
Reporting in plain language
No claim without a number, and no number without a next action. You always know what was done, what it changed, and what we test next.
Understand
Before a single pixel is placed, we map the terrain you compete in.
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Keyword & demand research
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Competitor landscape
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Decision path
Position
We define where you can win, and write it down as a testable plan.
AI enables the automation of routine operations, reducing costs and increasing efficiency
Speech Recognition
AI understands and interprets human speech, images, and written text.
AI enables the automation of routine operations, reducing costs and increasing efficiency
Forecasting and analytics
AI models predict future trends and outcomes based on historical data.
AI enables the automation of routine operations, reducing costs and increasing efficiency
Method
How we think, before how we design
A method refined across 68 projects. Clear stages, fixed cadence, and a written deliverable at every gate, so you always know where the project stands.
Services
One integrated team for brand, search and paid media.
Five workstreams that ship together. Scroll the rail sideways — it is real, native scrolling, so your trackpad, touch screen and arrow keys all work.
01 /
Search-first website engineering
Websites engineered to be found, read and trusted. Every project starts from keyword and market research, then builds information architecture, page speed, structured data and content strategy into the foundation, so the site competes from day one and keeps climbing.
02 /
GEO & AI Search Optimization
When customers start asking AI instead of typing, does your brand appear in the answer? We raise how often you show up in responses from ChatGPT, Perplexity, Gemini and leading AI assistants, through structured content assets, authoritative citations and entity consistency, tracked monthly as AI citation rate.
03 /
SEM / Search Engine Marketing
The fastest engine, and the easiest one to burn money in, so we spend it on evidence. Google Ads, Microsoft Advertising and Baidu, used with a small budget to prove which keywords really produce inquiries, then handing the winners to SEO and GEO so long-term investment stops being a guess.
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Social Media Promotion
Launch is the starting line. We instrument your funnel, run structured experiments on the pages that matter, and report in plain language every month: what changed in rankings, traffic and inquiries, and what we test next. Growth should compound, not reset to zero each month.
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Identity that earns trust before the first meeting. Graphic design covers logo, VI system, decks, packaging and sales collateral; promo video covers brand films, product demos and social cuts, scripted, shot and edited in-house. One visual language across every touchpoint, and guidelines people actually use.
Brand Building
How all the engines work together.
SEO is the foundation
It decides whether you are still on page one in five years. Slow, but the compounding is hard for a competitor to copy.
SEM is the probe
A small spend proves which keywords really produce inquiries. Those winners go straight to SEO for content and to GEO as source material, so ad budget doubles as market research.
GEO is the early lead
AI now makes the first shortlist for your customer. Get the engines to recognise, trust and cite you while most competitors are still catching up.
The data loop
Validated keywords feed SEO content and GEO source material, while AI citations reinforce organic rankings. One report a month shows how many inquiries each engine produced.
Go figures
68
Projects shipped since 2019
1M
Monthly audiences
13K
Average client lead growth, first year
93%
Clients who renew after the first engagement
Selected work
Twelve engagements, told end to end.
Every case below follows the same honest arc: the challenge as we found it, the strategy we committed to, the execution on the ground, and the result as measured. Including the parts that were harder than planned.
Multi-language editions, one migration, zero ranking losses. Their technical SEO work is why overseas buyers can actually find us now.
Leo Xie
CMO, Hovogen
The identity system they delivered works everywhere, from our packaging to the sales deck. One team, one visual language, zero drift.
Ray Guo
Founder, TeniPod
Synapx rebuilt our site around how buyers actually search. Organic inquiries tripled within two quarters and our sales team finally trusts marketing.
Grace Wen
International Business Director, Tonghui Trading
Cross-border, both ways
Getting in. And getting out.
We run a two-way practice: helping overseas brands land properly in mainland China, and helping mainland companies take their business global. We have walked the potholes in both directions and know where the road is smooth.